Which blog are you? and me? :-/

to read from the Times online.

We’re about to enter the third decade – Web 3.0 – which is about making the web much smarter working on the back end.

Among others Gartner describes i find interesting these two :

Real World Web. The term “real world Web” is informal, referring to places where information from the Web is applied to the particular location, activity or context in the real world. It is intended to augment the reality that a user faces, not to replace it as in virtual worlds. It is used in real-time based on the real world situation, not prepared in advance for consumption at specific times or researched after the events have occurred. For example in navigation, a printed list of directions from the Web do not react to changes, but a GPS navigation unit provides real-time directions that react to events and movements; the latter case is akin to the real-world Web of augmented reality. Now is the time to seek out new applications, new revenue streams and improvements to business process that can come from augmenting the world at the right time, place or situation.

Social Software. Through 2010, the enterprise Web 2.0 product environment will experience considerable flux with continued product innovation and new entrants, including start-ups, large vendors and traditional collaboration vendors. Expect significant consolidation as competitors strive to deliver robust Web 2.0 offerings to the enterprise. Nevertheless social software technologies will increasingly be brought into the enterprise to augment traditional collaboration.

Augmented reality is probably the real revoulution in the next few years. Amplifing our sense and introduce real time data in our perception, based on our location. It’s already happening with some experimental tourist guides and geo tagging.

Think you have a device (mobile phone with gps for example) and you receive information related to the place you are or related to your friend’s position. It’a already happening. Call it LBS (location based services) .

Facebook’s ad strategy has three main components:

• Business pages – Businesses can build profile pages on Facebook that users can interact with. I’m not sure what the benefit is here over the Facebook sponsored groups that businesses have been paying large fees to have for months. 100,000 business pages supposedly launched today, though.
• Social Ads and Beacon – Ads targeted by user profile data — everything from favorite music to relationship status, and the ability for people to publish product interactions from third-party sites to their news feed .
• Insight – Marketing and usage metrics for advertisers about who is clicking on their ads and how to better target them.

Missed the occasion to create the new AdSense and what about the use of personal information to target ad? (well, google is already doing it ?). Nothing new in business model. What about giving back someyhing back to content generators? (I.E. users).

Social advertising? What is it exactly? Just advertising on user generated content? or there is something more?

Waiting for next generation online advertising.

It’s a set of common application programming interfaces (APIs) that will enable developers to create applications for social networks, blogs and any Web sites that accept the OpenSocial code. Currently, developers have to write new programs for each site, even if the functionality will be the same on each site.

It’s another killer app from Google. The timing and strategy are perfect.Is it the way to an integrated social network?

Read the post by Elinor Mills on cnet.

Featured Speakers:

Tim O’Reilly O’Reilly Media	Neil Holloway Microsoft International
Kathy Sierra Creating Compassionate Users	Jesse James Garrett Adaptive Path
Toby Coppel Yahoo!	Werner Vogels Amazon.com

Web 2.0 Expo in Berlin is the place to learn, network, and engage in the European Web 2.0 community.

Join your colleagues at this must-attend event and tap the power of Web 2.0 through:

• A comprehensive 5-track conference: Design and User Experience, Development and Web Operations, Fundamentals, Marketing and Community, and Strategy and Business Models
• Keynotes from thought leaders influencing the future of the web
• An Expo showcasing Web 2.0 services and technologies
• In-depth Workshops to get you up to speed
• Web2Open, an Open Space event for all delegates, where the audience become the speakers
• Great networking events designed to celebrate the Web 2.0 community

Register for Web 2.0 Expo and take part in the exciting conversations driving Web 2.0 innovation in Europe today.

I’m exploring the web 2.0 since a while and i try to write about web 2.0 companies (far less than i would) on this blog.

I read blogs and websites from all over the world (in English and Italian) and could find good coverage in Europe as well as in US.

Some considerations:

• The number of new companies is spread all over the world but the number is US is far bigger.
• I suppose a blogger posts first about the world around himself. And considering the number of new start-up in web 2.0 there’s a lot to talk in US.
• It’s easier to be noted if you have a reputation
• A good launch strategy could make the difference.

On the other hand:

• Starting up in US does not mean to launch a better service but, for sure, to have a better context, larger potential audience and more funding possibilities.
• Relation (also economics) can have a major role in influencing ideas. (it’s life, also bloggers or journalists are real people). How much influence could became the problem.

I don’t have a final world if Robert ignored Hictu and why or if California bloggers speaks only about US companies, but I try to build a strategy for launching my new web 2.0 company.

• Build the best service as possible, solving a need (or create and solve one)
• Try to “have relation” with the people that can help you to build a better service and authority in the related world , indipendently if it is in US or EU or wherever. (but audience matters).
• For funding read Guy‘s blog (in Italy, do it yourself)
• Build your audience
• Think how monetize before starting
• Waiting other advices from gurus….

I’m Italian and I understand the rage and frustration of Luca F. and Giacomo. I would start my company in Italy and i’m worried. Thanks to have raised the point. Have some attention on critical matters is always good.

A software development kit will let coders create applications to work directly on the iPhone.

Apple infuriated developers and some iPhone users when it issued a software update September 27 that disabled unofficial programs installed on the handsets.

Until Wednesday, Apple had tried to control which applications consumers had on their iPhones.

Now, Jobs said the company intends to release a software development kit in February that will let coders create applications to work directly on the iPhone and the iPod Touch. The Touch is the new iPod portable player that resembles the iPhone but lacks the function of a cell phone.

“We are excited about creating a vibrant third-party developer community around the iPhone and enabling hundreds of new applications for our users,” Jobs said in the posting.

Finally the right choice. Well done, Steve.

A 13-year-old hacker claims to have developed code that would let you put third-party applications on an iPod Touch without having to take a computer science class.

AriX ha developed iJailbreak, an automated program that allows third-party applications to run on the iPod Touch.

Ever since Apple released the 1.1.1 software update for both the iPhone and the iPod Touch in late September that broke older third-party application installers, hackers have been hard at work searching for a new way to bypass the restrictions. A preliminary jailbreaking application was released last week, but it required a great deal of expertise to get up and running. Erica Sadun, a writer for The Unofficial Apple Weblog, installed that iPod Touch jailbreak Friday evening but warned, “This is not ready for prime time, kids. Don’t do this at home.”

Apple gives the possibility to install web apps developed for the iPhone and the iPod Touch according to guidelines and specific user interface. Well I guess we will have news on these side and in the future software updates for these devices. At leastI hope. Probably exists a market strategy with new devices with more features and more “open” to third-party application. But what about the early owners? Another “price reduction” case? And do the iPod Touch and iPhone users really want to run third-party application? Well, yes I guess. So why don’t buy a pda? Because Steve has not produced one recently.

In the mean time some webapps 2.0 has been already developed.

Next week in San Francisco for the Web 2.0 Summit.

Mobile 2.0 Conference on Monday 15 October.

Widget Summit event being held by Niall Kennedy on the same day.

Here is the Mobile launchpad list:

Heysan – Free mobile instant messaging.
Taptu – Taptu is a new search and share service for your mobile phone. We’re all about making it easier and faster to find useful stuff on your mobile, starting with music, Wikipedia and mobile Web sites.
Mippin – Mippin is the exciting new way to get your favourite internet content on your mobile phone.Mippin delivers the latest news, blogs and other web content in the perfect format for your phone – giving you the control to discover and share what you want.

Mobile Research – Mobile Research is a mobile tools and services vendor located in Seattle Washington. The Mobile Research staff all come from the mobile telecommunications industry and understand the problems and technical hurdles facing mobile application developers and mobile content publishers.

Webwag- Webwag is the unique place where you can access all the information and services that matter for you, in a click of a button. Choose between news feeds, online services, live TV, emails (pro and personal), sticky notes, weather forecasts and many more. Simply click ‘Add New Content’ to install your widgets, drag and drop and you’re done with your ultimate personal portal. And to make yourself at home on any computer, sign up, it only takes 30 seconds!
RuleSpace – RuleSpace is the World’s leading provider of categorization technology, providing the fastest, most accurate categorization solutions available. RuleSpace solutions are used to power Parental Controls for ISPs and Mobile Data Providers, Enterprise Filtering, Safe Search, and Contextual Advertising.
KyteTV – With kyte, you create your own live TV shows and broadcast them on your own interactive channel, on your website, blog, social network or mobile phone. You can share your kyte channel with your friends and collaborate with them so that they can also be a part of your shows, by adding their own content, by voting and by chatting live with other viewers. With kyte, you can share your experiences live with the world and be the star, director and producer of your own live TV channel, wherever you are and however you want.
ExMachina – Ex Machina enables multiplayer cross-platform gaming.
We offer the only platform in the world to allow real multiplayer gaming on any connected device, anywhere, anytime. Our Julius 4.0 Connected Games Management System provides a complete framework solution for web, mobile and broadcast games.

The Mobile 2.0 conference brings together experts and thought leaders from all aspects of the mobile ecosystem, including investors, mobile carriers, device manufacturers, and mobile application developers and web technologists.

• Atakan Cetinsoy Vice President, Business Products, MyStrands
• Brian Fling Director of Strategy, Blue Flavor
• C. Enrique Ortiz eZee inc.
• Carlos Domingo Head of Internet and Multimedia, Telefonica R&D
• Christian Lindholm
• Daniel Appelquist Vodafone
• Daniel Graf Co-founder, President and CEO kyte.tv
• Greg Franklin Principal, Intellect Partners, Palo Alto CA
• Gregory Gorman Director, Business Development, The Open Group
• James Pearce CTO, dotMobi
• Jean Marc Frangos Senior VP, Technology and Innovation, BT Group
• Kaj “HeGe” Haggman Director, Community Platform, Nokia Games
• Kelly Goto Principal Gotomedia
• Marc Davis Yahoo! labs
• Mike Rowehl Director of Technology, AdMob
• Nagraj Kashyap Director, QUALCOMM Ventures
• Patrick McVeigh Consultant, Warburg Pincus & CEO SoonR
• Peter Stark Senior Manager Web Communication, Sony Ericsson
• Peter Vesterbacka Some Bazaar
• Richard Wong Partner, Accel Partners
• Risto Lähdesmäki Chief Strategist and Co-founder at Idean Enterprises Inc.
• Ron Mandel Adobe
• Rudy De Waele mTrends
• Russ Daniels Vice President & CTO, HP Web Services
• Russ McGuire Director of Corporate Strategy, Sprint
• Russell Beattie Mowser
• Tomi Ahonen Author, 3G Expert
• Tony Fish Author of ‘Mobile Web 2.0′
• Voytek Siewierski Investment Partner, Mitsui & Co, Venture Partners