Which blog are you?

26 11 2007

This presentation lists the 25 top style of blogging.

Which blog are you? and me? :-/





Web 3.0 and beyond

20 11 2007

Silicon Valley has painted a picture of the web in 2030, and it is very powerful – and very smart – indeed.

to read from the Times online.

We’re about to enter the third decade – Web 3.0 – which is about making the web much smarter working on the back end.





Top 10 strategic technologies for 2008

20 11 2007

Gartner Identifies the Top 10 Strategic Technologies for 2008

Among others Gartner describes i find interesting these two :

Real World Web. The term “real world Web” is informal, referring to places where information from the Web is applied to the particular location, activity or context in the real world. It is intended to augment the reality that a user faces, not to replace it as in virtual worlds. It is used in real-time based on the real world situation, not prepared in advance for consumption at specific times or researched after the events have occurred. For example in navigation, a printed list of directions from the Web do not react to changes, but a GPS navigation unit provides real-time directions that react to events and movements; the latter case is akin to the real-world Web of augmented reality. Now is the time to seek out new applications, new revenue streams and improvements to business process that can come from augmenting the world at the right time, place or situation.

Social Software. Through 2010, the enterprise Web 2.0 product environment will experience considerable flux with continued product innovation and new entrants, including start-ups, large vendors and traditional collaboration vendors. Expect significant consolidation as competitors strive to deliver robust Web 2.0 offerings to the enterprise. Nevertheless social software technologies will increasingly be brought into the enterprise to augment traditional collaboration.

Augmented reality is probably the real revoulution in the next few years. Amplifing our sense and introduce real time data in our perception, based on our location. It’s already happening with some experimental tourist guides and geo tagging.

Think you have a device (mobile phone with gps for example) and you receive information related to the place you are or related to your friend’s position. It’a already happening. Call it LBS (location based services) .





Facebook Ads – social networking business model

8 11 2007

Facebook has announced its much hyped advertising strategy. As reported by readwriteweb:

Facebook’s ad strategy has three main components:

  • Business pages – Businesses can build profile pages on Facebook that users can interact with. I’m not sure what the benefit is here over the Facebook sponsored groups that businesses have been paying large fees to have for months. 100,000 business pages supposedly launched today, though.
  • Social Ads and Beacon – Ads targeted by user profile data — everything from favorite music to relationship status, and the ability for people to publish product interactions from third-party sites to their news feed .
  • Insight – Marketing and usage metrics for advertisers about who is clicking on their ads and how to better target them.

Missed the occasion to create the new AdSense and what about the use of personal information to target ad? (well, google is already doing it ?). Nothing new in business model. What about giving back someyhing back to content generators? (I.E. users).

Social advertising? What is it exactly? Just advertising on user generated content? or there is something more?

Waiting for next generation online advertising.





OpenSocial – Google platform for social networks

31 10 2007

Google is announcing a way for programmers to build social applications for multiple Web sites at once.

It’s a set of common application programming interfaces (APIs) that will enable developers to create applications for social networks, blogs and any Web sites that accept the OpenSocial code. Currently, developers have to write new programs for each site, even if the functionality will be the same on each site.

It’s another killer app from Google. The timing and strategy are perfect.Is it the way to an integrated social network?

Read the post by Elinor Mills on cnet.





Web 2.0 Expo 2007

29 10 2007

To meet the increasing demand for Web 2.0 comprehension and skills, and to build a broader European Web 2.0 community, O’Reilly Media and CMP Technology have launched Web 2.0 Expo Berlin to take place 5-8 November, 2007 in Berlin, Germany. A companion event to the Web 2.0 Summit, it is the conference and tradeshow for the rapidly growing ranks of designers and developers, product managers, entrepreneurs, VCs, marketers, and business strategists who are embracing the opportunities created by Web 2.0 technologies. Read the rest of this entry »





Web 2.0 bloggers

19 10 2007

I have recently read some posts from Luca Conti, Luca Filigheddu, Robert Scoble, and Giacomo Vacca regarding the coverage of web 2.0 sites, companies, start-up by Californian bloggers and the rest of the world.

I’m exploring the web 2.0 since a while and i try to write about web 2.0 companies (far less than i would) on this blog.

I read blogs and websites from all over the world (in English and Italian) and could find good coverage in Europe as well as in US.

Some considerations:

  • The number of new companies is spread all over the world but the number is US is far bigger.
  • I suppose a blogger posts first about the world around himself. And considering the number of new start-up in web 2.0 there’s a lot to talk in US.
  • It’s easier to be noted if you have a reputation
  • A good launch strategy could make the difference.

Read the rest of this entry »