Facebook Ads – social networking business model

8 11 2007

Facebook has announced its much hyped advertising strategy. As reported by readwriteweb:

Facebook’s ad strategy has three main components:

  • Business pages – Businesses can build profile pages on Facebook that users can interact with. I’m not sure what the benefit is here over the Facebook sponsored groups that businesses have been paying large fees to have for months. 100,000 business pages supposedly launched today, though.
  • Social Ads and Beacon – Ads targeted by user profile data — everything from favorite music to relationship status, and the ability for people to publish product interactions from third-party sites to their news feed .
  • Insight – Marketing and usage metrics for advertisers about who is clicking on their ads and how to better target them.

Missed the occasion to create the new AdSense and what about the use of personal information to target ad? (well, google is already doing it ?). Nothing new in business model. What about giving back someyhing back to content generators? (I.E. users).

Social advertising? What is it exactly? Just advertising on user generated content? or there is something more?

Waiting for next generation online advertising.

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Web 2.0 startup Europe – winner

27 05 2007

sclipo

Sclipo, a social skills-network based upon user-generated videos, has won the Startup 2.0 contest, whose final was hold yesterday at the Guggenheim Museum of Bilbao. The second place was for a very similar project coming from Israel, 5min, while the third prize will go for Properazzi, crawler-based web 2.0 property search engine for all of Europe.

Startup 2.0 was opened to all webs 2.0 from Europe. A total of 260 projects coming from the main European countries took part in it. The 5 finalists presented their projects yesterday in Bilbao before an audience of 300 people. The jury interrogated each one of them for 15 minutes.

Sclipo is a platform for any kind of skills, such as cooking, well-being, technology or sports. All content is 100% user-generated and evaluated. It stands for: Skills + CLIP + yO (=I). It is based in Barcelona and has an international team managed by Gregor Gimmy. Its business model is based on contextual advertising, market research and premium user services.