Facebook Ads – social networking business model

8 11 2007

Facebook has announced its much hyped advertising strategy. As reported by readwriteweb:

Facebook’s ad strategy has three main components:

  • Business pages – Businesses can build profile pages on Facebook that users can interact with. I’m not sure what the benefit is here over the Facebook sponsored groups that businesses have been paying large fees to have for months. 100,000 business pages supposedly launched today, though.
  • Social Ads and Beacon – Ads targeted by user profile data — everything from favorite music to relationship status, and the ability for people to publish product interactions from third-party sites to their news feed .
  • Insight – Marketing and usage metrics for advertisers about who is clicking on their ads and how to better target them.

Missed the occasion to create the new AdSense and what about the use of personal information to target ad? (well, google is already doing it ?). Nothing new in business model. What about giving back someyhing back to content generators? (I.E. users).

Social advertising? What is it exactly? Just advertising on user generated content? or there is something more?

Waiting for next generation online advertising.


Web 2.0 Expo 2007

29 10 2007

To meet the increasing demand for Web 2.0 comprehension and skills, and to build a broader European Web 2.0 community, O’Reilly Media and CMP Technology have launched Web 2.0 Expo Berlin to take place 5-8 November, 2007 in Berlin, Germany. A companion event to the Web 2.0 Summit, it is the conference and tradeshow for the rapidly growing ranks of designers and developers, product managers, entrepreneurs, VCs, marketers, and business strategists who are embracing the opportunities created by Web 2.0 technologies. Read the rest of this entry »

Web 2.0 bloggers

19 10 2007

I have recently read some posts from Luca Conti, Luca Filigheddu, Robert Scoble, and Giacomo Vacca regarding the coverage of web 2.0 sites, companies, start-up by Californian bloggers and the rest of the world.

I’m exploring the web 2.0 since a while and i try to write about web 2.0 companies (far less than i would) on this blog.

I read blogs and websites from all over the world (in English and Italian) and could find good coverage in Europe as well as in US.

Some considerations:

  • The number of new companies is spread all over the world but the number is US is far bigger.
  • I suppose a blogger posts first about the world around himself. And considering the number of new start-up in web 2.0 there’s a lot to talk in US.
  • It’s easier to be noted if you have a reputation
  • A good launch strategy could make the difference.

Read the rest of this entry »

Venture Capital seedcamp Europe

24 09 2007

The winners of the first ever Seedcamp have been announced.The six winning teams come from all over Europe and represent innovative ideas that have the potential to grow into big businesses. They are Buildersite (UK), RentMineOnline (The Netherlands), TableFinder (Sweden), Zemanta (Slovenia), Kublax (UK), and Project Playfair (Scotland) .

No mobile, no video, no communities (almost). Good or bad?

Read the rest of this entry »

Monetization 2.0

31 08 2007

Technorati teaches:

A four year old startup is pressured to answer how investors will make money. Is it going to be an acquisition or maybe even an IPO? And if neither is the case, then is there reasonable revenue to hope for in the future? It is very likely that these questions caused Technorati to start making changes that ultimately got the company to its current state.

So how does a site like Technorati make money? A simple and fashionable answer is: advertising. But maybe it’s not so simple. Firstly, Technorati could not use straight Google ads. That would not look good and would not fit with the spirit of the company. Banner ads are an alternative, but it is harder to make them relevant. When you are showing people popularity rankings and news stories, banners may be out of place. Technorati ended up using generic banner ads , but how effective these are is unclear.

What Technorati also tried to do, it seems, is refocus on things like books, music and movies. This refocus could allow the company to monetize popular content via affiliate programs. This a straightforward play, but the problem is that people do not come to Technorati for that. The users are there for popular stories, hot blogs and trends. You do not exactly think of Technorati when you are thinking about buying a book. For that you go straight to Amazon.

Monetization is a big issue that cannot be ignored. After all, just having a cool service that makes no money is impossible. Read the rest of this entry »

Web 2.0 Italy

30 07 2007

It’s a while I’m looking at the italian development of web 2.0 and I’m pleased to read the raise of blognation Italy.

Lots of posting regarding italians start-ups and the difficult situation of venture capital. Finding seed investors for internet companies in Italy is a real problem but there are numerous initiativies to look at.
Read the lauch post , have fun and read the rest.

I think Italy at the moment misses the numbers (few people and companies around web 2.0) but it’s  grewing fast.

iPhone 2.0

2 07 2007

iPhone is finally released (500000 sold over the weekend). Web apps seems to be one of the main scope of the ipone a a lot of companies are hurring to develop a mobile version of their web (2.0?) application.

Interesting is Clippz.com, a service that lets you download “optimized video clips” from the Internet to a mobile device (a process it calls ‘sideloading’). Clippz has announced it is offering more than 500 MySpace, Metacafe and YouTube collections encoded in Apple iPhone’s H.264 file format.

Check out last100 for more on that interview, plus some early examples of iPhone apps.

WebOS vendor Morfik has created a platform for developers to build applications for Apple’s iPhone, which is being released Friday night. Morfik claims this is the first development tool for the iPhone.

Up till this point, no one had announced a development tool for the iPhone – although there have been suggestions by bloggers that Adobe AIR and Google GWT might become iPhone development platforms. However, it seems Morfik is the first to do it.

My personal opinion is that mobile 2.0 is more than using web application while moving. The major advantage should be interact with the place you actually are. But for this the iPhone is missing some more hardware like hi-speed connection and gps at least. Isn’t it?